Our History
2019
Xtra has more than 4.5 million customers! Meanwhile, you can also use Xtra to pay in our stores and refuel at DATS 24. With both the app and the card.
Dec 2017
Sep 2017
Jun 2017
Apr 2017
Mar 2017
Xtra: all the specific advantages of 10 Colruyt Group stores and web shops
Feb 2017
Jan 2017
Aug 2016
Mar 2016
Jan 2016
Jan 2016
Colruyt Lowest Prices switches to sustainable propane refrigeration in its shops.
Jan 2016
Colruyt Group engineers innovate with a new kind of refrigerated container with liquid ice for transporting fresh products.
Nov 2015
Sep 2015
Aug 2015
May 2015
Apr 2015
Colruyt France opens the first example of a brand new shop concept in Dôle.
Nov 2014
Sep 2014
Sep 2014
Collibri also supports training projects for young people in difficult socio-economic circumstances in Belgium.
Aug 2014
Jun 2014
May 2014
Jan 2014
Colruyt Group Fine Food Bread bakes its first bread for Colruyt and OKay.
Jan 2014
Oct 2013
Dreamland launches its own toy brand under the same name.
Sep 2013
The group launches a new logo. With Colruyt Group as the family name, all chains keep their links with the past.
Aug 2013
Jul 2013
May 2013
Aug 2012
Jun 2012
Jun 2012
May 2012
In addition to selling loose eggs, Colruyt Group now resolves to have free-range eggs in all its house brand products.
Apr 2012
Feb 2012
Colruyt Group produces 100% green hydrogen and tests it as a sustainable energy source.
Jan 2012
Jan 2012
Sep 2011
Jef Colruyt introduces Colruyt Group Academy, the training institute for employees, customers and partners.
Jun 2011
Apr 2011
Feb 2011
DATS 24 opens the first Belgian public CNG fuel stations (natural gas for vehicles), one of the most sustainable fossil fuels.
Jan 2011
Jan 2011
Dec 2010
Oct 2010
Bio-Planet Leuven is the first low-energy shop in the country.
Sep 2010
Rice from Benin is the first Colruyt house brand product to carry the Max Havelaar label.
Apr 2010
Jan 2010
Jan 2010
Apr 2009
Jan 2009
Sep 2008
Jun 2008
Jan 2008
2007
Colruyt launches the Extra card: coupon clipping is a thing of the past.
Sep 2006
Jan 2006
2005
A new brand name appears: Collibri Foundation. A fixed percentage of the profit from the Boni Selection products goes to education and training projects for third world youngsters.
Jan 2003
Jan 2003
The term ‘Colruyt Group’ makes its appearance with the orange logo. It needs to be clear to the outside world that this is a family of companies and no longer just a family business.
2002
Dec 2001
Oct 2001
Jul 2001
2000
1999
Jan 1998
Jan 1998
Jan 1998
Colruyt’s truck drivers sign a charter for safer and more courteous driving.
1997
1996
Oct 1994
Jo dies. His son Jef Colruyt follows in his footsteps. The company now has over 5,000 employees.
Jan 1994
1990
1987
Colruyt is the first retailer in Belgium to introduce ‘full scanning’: no more punch cards, just barcodes which are read at the till. So supplies, stock management and ordering are further automated.
1984
1982
Jan 1979
Jan 1979
Colruyt’s own printing company, nv Druco, is created from the printing department.
1976
All Discount shops are renamed Colruyt because competitors now also use the term ‘discount’.
1974
1972
Jan 1964
The first Discount shops grow out of the Cash & Carry concept, with the lowest prices for consumers.
Jan 1964
Nov 1958
Franz Colruyt dies and his son Jo Colruyt takes over the business together with Franz’s brothers. They now deliver to over 800 independent shops.
Jan 1958
1953
Loyal shopkeepers receive a billboard. The Boni shops are born.
1950
1937
1928
Baker’s son Franz Colruyt starts a colonial wholesale goods business (selling things such as coffee, salt and sugar) in Lembeek, to serve grocers in Brussels and the surrounding area.
Mission & Values
Colruyt Group is an umbrella brand comprising of a vast number of companies ranging from food and non-food products and services. All of these brands share a common identity, which translates into one mission statement and nine values in which all store formulas, brands, and services can recognize themselves.
Our Mission:
"Together, we create sustainable added value through value-driven craftsmanship in retail"
Together : We value all our employees, customers, suppliers, manufacturers, shareholders, etc.
Sustainable : Sustainable entrepreneurship is in our DNA. We use a minimum of raw materials, energy and human effort. That’s how we make the difference, for following generations too.
Added Value : We aim for maximum added value for the economy, people and the environment.
Value-Driven Craftsmanship : We see expertise as more than just executing a job correctly. People who have the necessary Skills, Attitude and Knowledge, emanate professional pride and are inspired by the group values.
Retail : We focus on retail and wholesale
9 Group Values That Live
Each of our core value is linked to a focus point which we want to draw attention to in practice.
Respect : Everyone is equal. Each individual can be themselves and develop further.
Togetherness : We encourage cooperation at all levels and we connect with one another as a team.
Simplicity : Our employees keep things as simple as possible. We work quickly, (cost-) efficiently and avoid doing the same job twice.
Readiness to Serve : Helping is one of our qualities. We are committed to serving our customers and colleagues.
Faith : We believe in one another. Mutual trust gives people positive energy.
Hope : We all hope that we will succeed in everything we undertake. Our employees get the resources they need to deliver good work.
Space : We consciously give and take the time to pause in our work and, together, look at what we’re doing.
Courage : We encourage entrepreneurship. Everyone gets the opportunity to take initiatives.
Strength : Employees who can fully develop their potential get fulfilment from their jobs, and this leads to job satisfaction.
Colruyt India
In the year 2007, Colruyt Group established its IT Engineering Center in Hyderabad and has a strength of more than 450 coworkers currently. Colruyt India is an engineering arm of Colruyt Group specialized in multiple facets of IT such as Consult, Build, Innovate and Operate backed by strong engineering & QA practices. The focus on capability development and skilled workforce has helped us add value to the goals of Colruyt Group. The importance towards learning, work life balance and values, have been instrumental in creating a conducive work environment at Colruyt India.
CISR
As an organization, we are committed towards community development and improvement of the quality of life in the society we live in. Colruyt Group lays great emphasis on sustainable and responsible entrepreneurship and is driven by three important principles: People Empowerment, Environment Sustainability and Product Consciousness. The Corporate Social Responsibility team, which is known as Colruyt India Social Responsibility (CISR), operates with the support of enthusiastic volunteers who play an active role in all the sustainability initiatives organized towards fulfilling our organizational commitment.
We have collaborated with various charitable organizations dedicated to provide education and upliftment of children deprived of fundamental opportunities or people who are differently abled. We work together with Ashray Akruti – an NGO that works for the hearing-impaired children, Sankalp Foundation – an NGO that supports daily needs and education of several orphan children, Nayi Disha Foundation – a support group to help people with intellectual and developmental disability.
Few years ago, we launched the National Digital Literacy Mission center in partnership with NASSCOM Foundation to provide digital literacy to more than 2000 students. This is an ongoing project and year on year, we engage with our Partners to provide means to support these students in their journey of digital education and empowerment. Apart from the larger projects, we also organize blood donation drives, plantation drives, excursions with children from orphanages and many more as a part of our annual CISR calendar.
